Marketing Collateral Examples That Increased Sales

Orange "Syncro" card on teal background, overlapping business card for "Olivia Wilson, Key Account Manager" with contact info.

Marketing collateral is one of the most important aspects of your business as it defines how your customers see your brand, but also can help increase sales. In order to illustrate how powerful it can be, I’m going to share real-life examples of marketing collateral that dramatically increased revenue for businesses. These examples demonstrate the significance of thoughtful design, transparent messaging, and strategic distribution.

Example 1: Event sign-ups doubled with a brochure

A local event planning company was trying to gain more attendance at their annual wedding showcase. They developed a beautifully designed brochure outlining the highlights of the event and dynamic quotes from past attendees, with a QR code on the brochure going directly to the ticket purchase page.

The result? A 200% year-on-year growth in sign-ups. The brochure’s professional appearance, clear information, and call-to-action obviously led to success.

Example 2: A Redesigned Website Leading To More Conversions

A tech startup received a lot of traffic to their website but struggled with low website conversion rates. By optimising their landing pages and streamlining their website with a strong focus on user experience, they became clearer on their product offering. Important adjustments focused on clearer calls-to-action, quicker loading times, and more compelling imagery.

After launching, their conversion rate jumped by 35%, directly affecting their sales pipeline. This shows how having a high-quality, conversion-focused website in your marketing collateral can go a long way for a business.

Example No. 3: Passing out business cards that stuck with you

A graphic design freelancer reinvented the company card, adding a minimalist approach, high-quality materials, and a fun tagline that reminded the reader of their services. The cards made an impact at networking events and prompted conversations that resulted in new contracts.

The designer said that within a month, they obtained three new clients, all because of how professional and special the business cards were.

Example #4: Engagement-Effective Social Media Visuals

A seasonal sale at an e-commerce brand needed social media promotion. They purchased a set of colourful, on-brand graphics for Instagram and Facebook, including product shots and discount information.

The result was a 40% increase in social media engagement and a 25% increase in sales during the promotional period. This is an incredible example of how well-crafted social media collateral can increase traffic and conversions.

Green lanyard with "Tech Vision Expo 2024" text and black clip on a magenta background, conveying a tech-themed event.

Case Study: Closing a 7-figure deal using a presentation deck

For a major client pitch, a B2B software company created a customised presentation deck. It was an attractive deck, with data-backed insights, simplified visuals, and a story that addressed the client’s pain points.

The presentation led to a multi-year deal valued at more than £500K. This again shows the worth of investing in custom marketing collateral for high-stakes opportunities.

What We Learned from These Success Stories

Personalise your Collateral for Your Audience: Whatever it is — a brochure, website, or presentation deck — make sure the medium caters to your audience.
Do make use of high-quality designs: Cards printed with distinctive graphics and fonts are sure to draw immediate attention. For instance, if you provide a leaflet about your service, make sure it is professionally prepared to make an appealing impact on people who come across it.
Add Clear Call-to-Actions: Compel your audience to take the next steps, like signing up, making a purchase, or getting in touch with your team.
Digital asset creation: Be it an affordable tool like Canva or a professional, don't shy away from investing in growth-stimulating collateral.
Measure and Optimise: Assess how each marketing material performs and improve them according to data-driven insights.

Final Thoughts

When it comes to closing sales, having the right marketing collateral can be the major difference maker. By looking at these examples and emphasising high-quality, relevant content for your audience, you can create collateral that produces genuine results.

If you’re ready to develop the marketing collateral to take your business to the next level, contact us. With years of experience, I can assist you in creating materials that attract attention and generate results.